In search of a formally clear identification element, we examined the initials A and S and placed them graphically reduced in the context of building: a house, a street, both combined, pseudo-perspectively tilted. The letter S seemed even more important to us than the A, since it stands solitary in the name of the office. Therefore, from the too complex combination of A and S, we detached only the S and discovered the special effect of the “negative space” of this representation, that is, the image that our brain completes when we represent only the “tanks” within the two S-arcs.

The result was a graphic element with the association of a building and the S, which is recognizable at second glance. In combination with the typography, which harmonizes perfectly with this, a modern logo design was created, which is quickly remembered and carries a message: architekt S is the right provider for all those who have high demands on the formal quality of architecture.