Benedikt Wählisch

Wählisch Interim

Benedikt Wählisch is an interim manager specializing in supply chain management. He supports his clients through temporary collaboration in change processes. Some companies have to change due to financial difficulties, others realize that they have to adapt to a changing market or changing customer requirements.

Services:

Corporate design, logo design, online, photography, naming

Customer:
Benedikt Wählisch

At the beginning of our collaboration, however, Benedikt Wählisch first had to make a change. He had decided to become self-employed with his know-how. One day, our managing director Jan Mittelstaedt received a LinkedIn message from Benedikt, who, like Jan, studied business administration at the FH Konstanz and had heard about LGM through the Konstanz BWL alumni association:

“Can your agency provide support with website/logo, communication channels and placement or am I a bit too small for you?”

We hear this question more often and we always answer it the same way: of course, we have several sole proprietors as clients. The decisive factor for a cooperation is not the size of the company, but the understanding of the added value that we can create through our way of designing communication. And this understanding was clearly present in this wonderful collaboration.

Our agency services started with the process of finding a name for the company. The result is the choice of the name that identifies the company as personal as possible and at the same time unambiguous in terms of the central service. The logo design focuses on the initials of this company name, with the capital I “laying down” as a foundation under the W, giving stability to the composition, similar to a foundation. The website derived from this and from the positioning and the usual business stationery round off the appearance.

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bjk

“Dr. Brunner Jeschke Krellmann Steuerberater Wirtschaftsprüfer Partnerschaft mbB” not only has a long name, but also a long tradition. For more than 70 years, the law firm bjk – the established abbreviation of the name – in Friedrichshafen on Lake Constance is connected to its clients as partners.

Services:

Corporate design, logo design,
print design, branding, online, illustration, photography

Customer:
bjk Friedrichshafen

In today’s competition for the best talent, tax advisor offices also have to stretch themselves very thin. The basis for this is, of course, a functioning corporate culture with appreciation and attractive framework conditions. But that alone is no longer enough to be noticed by the target group – the potential employees. Employer branding – the development and maintenance of an employers’ brand – is the magic word.

We are convinced that this can only be done holistically. In line with this conviction, we helped a friend of bjk’s to significantly increase its attractiveness as an employer to the outside world by rebranding the company in recent years. Since then, there has been no shortage of applications there. On the recommendation of this client, we were also allowed to carry out the rebranding for bjk, in which we used the tool of voluntary employee interviews in addition to a branding workshop.

For the corporate design, we showed the client numerous possible paths and were delighted when the bjk management decided on our favorite design: a fresh and modular logo design that uses the graphically reduced glyphs b, j and k to create a graphic system based on the triangular shape with rounded corners, which – as a quotation, so to speak – plays the brand in a lively way in further applications and has a young and – yes, we can’t get around this word – dynamic look.

Numerous applications show how well this works, first of all the website of course, but also for example the giveaways or even the bjk team merchandise. Our customers love their design so much that they can’t get enough of having modularity cast into applications. We also feel this enthusiasm and we are happy about this brilliant cooperation with our customer from Friedrichshafen, with whom we have much more in common than “just” the lake.

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Linetrack

Linetrack Branding

Linetrack stands for a simple and effective improvement of the process of information exchange in complex value networks. To achieve this, the award-winning startup digitizes process tracking from the start of the project to the end of the project.

Services:

Corporate design, branding,
logo design, print design, online, photography, illustration, motion design

Customer:
Linetrack GmbH

For the stakeholders involved in today’s value networks – also known as supply chains – what our customer Linetrack has invented sounds like a beautiful dream: a cloud-based process tracking platform that all stakeholders in the value network can access in order to jointly track all process progress in the project.

Let’s take a look at today’s reality: The cross-company exchange on the current project status takes place by phone, by mail or via meetings. This information is then archived in more or less clear sheets. On average, employees responsible for projects need about one working day per week for this, and yet they have no planning reliability that would allow them to react early to problems such as delivery bottlenecks.

Linetrack revolutionizes these processes. Through the milestone-based Linetrack modular system, individual projects can be configured and variable areas of responsibility assigned. As a result, all actors with partial responsibility are integrated on the web platform to process their tasks in the designated time frame.

All further details can be read on the website, which we developed together with our clients in the course of the corporate design process. Our services went far beyond communication design, photography, web design and copywriting, as we also advise Linetrack as a sparring partner in the area of branding.

Thank you for the excellent cooperation. We wish you a great start and are looking forward to accompanying you on your way.

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IBH DenkRaum

DenkRaumBodensee – Der Think-Tank für die Region

Dass Edeka Baur nicht nur aus Konstanz, sondern auch aus vielen anderen Orten der Region nicht mehr wegzudenken ist, hat einen Grund. Es ist die Kombination aus Frische, Qualität und Einkaufserlebnis, das die Kunden überzeugt. Das 25-jährige Jubiläum ist eine wunderbare Gelegenheit, dies auf die ganz eigene, bodenständige Art und Weise zu feiern. Wir erhielten den Auftrag, die Jubiläums-Kampagne zu entwickeln.

Leistung:

Illustration, Motion Design

Kunde:
Internationale Bodensee-Hochschule IBH

Bei aller Freude über die erneute Zusammenarbeit mit unseren lieben Nachbarn war uns bewusst: Es ist für die Zielgruppe „nur“ ein weiteres Jubiläum. Klarheit in der Kommunikation und das Finden des Kerns der Botschaft waren daher die obersten Maximen. Wir entwickelten in mehreren Iterationsschleifen ein wertiges Signet und eine emotionale, kraftvolle Farbwelt. Beides kombinierten wir und reicherten es mit einer Textur aus Lebensmittel-Illustrationen an. Als Ergebnis entstanden zwei Umsetzungen: Eine als Button, der in seiner Kreisform eine hohe Kompatibilität zu verschiedenen Anwendungen on- wie offline mitbringt. Und eine zweite als eine Art Qualitätssiegel, das in Vertikalanwendungen wie zum Beispiel Fahnen bestens zur Geltung kommt.

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Baur und die Tiere

There is a reason why Edeka Baur has become indispensable not only in Constance, but also in many other places in the region. It is the combination of freshness, quality and shopping experience that convinces customers. The 25th anniversary is a wonderful opportunity to celebrate this in its very own, down-to-earth way. We were commissioned to develop the anniversary campaign.

Services:

Logo Design, Print Design

Customer:
Edeka Baur

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Maurer Atmos

Maurer-Atmos Middleby GmbH is the global technology partner and one of the leading suppliers in the field of thermal product processing. Or to put it another way: If anyone knows about smoking, cooking, baking, cooling or drying food, it is “Maurer”, as the traditional company is simply known by its customers. Already a few years ago we conceived the campaign “Made with a Maurer” and now we were allowed to be active again.

Services:

Print Design, Online, Fotografie

Customer:
Maurer-Atmos Middleby GmbH

Initially, the goal of the project was a corporate redesign. A few iterations later, it was clear that we would not change the existing look. Instead, it became clear that a freshup was the way to go. So the logo remained unchanged, but the rest of the design was unified and modernized. The look is now cleaner, more graphic and, in terms of the image concept, with a clear line: color is brought into play by the Maurer logo, by the Maurer products and by the end products made with them. Otherwise, Maurer remains restrained in the silver-gray machine look.

On the way to the freshup, a whole range of printed matter was created, including two chic brochures. The project was rounded off with a completely new website, which is bilingual and already prepared for other languages. The website is based on a new structure in which the approach to the machines from the customer’s point of view is through the various processes. These processes were redefined, which also runs through the print communication. We developed suitable icons for this. On the website, the processes are teased out via a slider sub-navigation on each page. The entire structure was revised in terms of content and simplified for better userabiity. With this, Maurer is ready to take off for new goals.

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Blickle Relaunch

Peter Blickle is such a versatile expert that, with his skills and holistic view, he could basically work in almost any industry. In terms of education and professional experience, he is also active in a wide field. He uses this versatility as a real estate consultant in a very special way that is extremely rare in this form: as the acquaintance who knows about the subject but does not pursue any personal interest. Once this sharpening of his profile had been successfully accomplished, he needed a new corporate design. We were allowed to implement the relaunch.

Services:

Corporate Design, Logo Design, Print Design, Online, Photography, Illustration

Customer:
Blickle Immobilien GmbH & Co.KG

The purchase or sale of a property is in many cases one of the most important decisions in life. In this market, there are countless companies and individuals who want to help you. No wonder, since the aim is to realize lucrative commissions. It is obvious that a deep relationship of trust does not really want to develop. The interests of the parties involved are too unequal. This is where Peter Blickle comes in. He positions himself as the “acquaintance who really knows his stuff” and carries out valuation and differentiated consulting for real estate purchases or sales in a truly independent manner. Because he by choice does not profit from the resulting business, but settles his services completely transparently on a fee basis. Due to this complete absence of a conflict of interest, the signs are clear from the very beginning: Peter Blickle is a partner at eye level.

Anyone who gets to know Peter Blickle experiences a fascinating mix of likeable, engaging and serious personality. This mix can also be found in the design: playful yet clear illustrations, simple yet with a love of detail, very high-quality printed products produced in the letterpress process on wonderful cotton paper, small golden accents. Everything looks classy but not ostentatious or flashy, but refreshingly friendly and unpretentious. Through the illustrations, we create the local reference with the Lake Constance region and the versatility of the possible themed property: house, apartment or business. The scattered golden windows – the “Ausblickle” – are meant to illustrate that Peter Blickle can be there for many people and many different cases.

A special order for a special person. Thank you, dear Peter.

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empen optik Website-Relaunch

From the point of view of the people in Tettnang and Friedrichshafen, Empen Optik is a genuine “local” company. Because owner Sven Empen is a Tettnang native with heart and soul and has learned the profession of master optician from scratch. For many years, we have had the privilege of accompanying one of Germany’s most innovative opticians in the fields of communication, design and marketing. After almost ten years, a website relaunch was now due.

Services:

Online, Photography

Customers:
empen optik

Already in 2010 we realized the Empen Optik website, which functioned conceptually above average for a long time. This was due to the motto “Content is king”, which we followed by designing a vibrant website with a central, deliberately personal blog. Since then, the online world has changed completely. Whereas back then the mobile Internet was virtually non-existent, today it is the central starting point for most websites and online “social” offerings such as Facebook, Instagram and the like.

The new website builds on the strengths of the old homepage, but reinterprets them. We designed a modern, naturally responsive website with a tidy website structure, a pleasing start page approach and stylish little animations.

In contrast to many other websites, the boss first greets visitors personally. Only then do the striking, promotional topics follow in the form of a banner slider, below which is an area for smaller news items, before the versatile services are then hinted at with individualized icons and teaser texts, inviting visitors to “find out more”.

Following our credo that good websites already tell the whole story in a nutshell on the home page, the sites are briefly introduced below, but also the commitment and the awards are already presented.

We deliberately kept the navigation clear and distributed the menus according to target groups: the most important links in the main menu, on the right a “social bar” for the eye-catching yet non-disruptive promotion of social media channels and for quick links to frequently searched content. And at the very bottom, in the bottom navigation, the mandatory topics.

Overall, the design of the website is now significantly rejuvenated. The Empen green was picked up again as an accent color, but we gave the homepage even more lightness through generous use of white space. The illustration of corporate icons in Empen style was a consistent translation of the well-established corporate design into today’s visual spirit of the time.

During photo shoots of the team and the premises on site, we efficiently gathered the necessary imagery to give the website a balance between graphic, typographic and photographic elements. Once again, it was a wonderful collaboration with one of our longest standing clients. Thank you, dear Sven.

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Gasthaus Kreuz

Gasthaus Kreuz Corporate Design

Gasthaus Kreuz is one of the newest and at the same time most traditional culinary addresses in the whole of Singen (Hohentwiel). It was closed for two years before it reopened in 2019 after extensive renovation and became one of the most popular addresses in the city basically straight away. We were allowed to take over the brand development and design and realize the applications.

Services:

Logo Design, Corporate Design,
Print Design, Photography

Customer:
Gasthaus Kreuz Singen

Design and Logo

In the beginning there was a sign. Or better: it was lying. On the ground in front of the house under renovation in the heart of the city of Singen. A cell phone photo of this original sign, which had hung on the house for so many years and attracted guests. Plus the enthusiastic words of the founder Sebastian Kopitzki, who had a clear vision of what the new cross should one day become. That’s all it took to gain access to the brand development of the Gasthaus Kreuz.

The sign, as old and nostalgic as it was, was ideally suited as a starting point for the logo, or more precisely for the figurative mark, to which a wordmark was added. This lettering is a combination of a very modern Grostekt font that runs a bit higher and is deliberately set in a more spationed way to create more white space for more lightness. In this font, the word “GASTHAUS” is set, deliberately in capitals, so as to give the overall look of this descriptive term a self-contained effect.

Because of this and also because of the smaller representation, the term visually recedes into the background and gives way to the actual distinguishing term, the name of the house “Kreuz”. And this in two respects. Because in addition to the different optical weighting, we have also decided to actually write the word “Kreuz” in front of the word “Gasthaus”, even though it is used the other way around in linguistic usage. This trick enhances the special effect of the composition.

Typography

The word “kreuz” is set in a modern serif font with the feel of a Fraktur font, which has a bit of a calligraphy feel to it. We decided to keep the entire word in minuscules, i.e. lowercase letters. This is because the lowercase k has a slight swing and runs a bit more harmoniously than it would have if we had used the uppercase. The capital K would also have visually exerted too much pressure and thus brought the overall composition into an imbalance.

Colors

For the colors, we oriented ourselves to several starting points. On the one hand, on what we knew from the interior architecture co-designed by the Singen artist Harald F. Müller, and on the other hand, on what was already present through the inventory – gold and green in the old sign. And finally, in the fine definition, we find colors that also appear in the kitchen: The greens are reminiscent of sage and olives, the gold tone could also be a mustard yellow, the reds are reminiscent of berries, but also of raw tuna, for example. Together this resulted in a wonderfully aesthetic, credible, noble and at the same time down-to-earth color climate with an award color.

Logo and colors were found. But there was still something missing. A nostalgic association was constantly resonating in the background. We found a way to materialize this on the level of decorative elements. The original sign has something medieval about it, reminiscent of fairy tale books. And fairy tale books always begin with a large decorative initial, i.e. an oversized first letter, in order to start the story in a more figurative way. We transferred this idea into the design for the Gasthaus Kreuz and thus our decorative letters were created, which do not fulfill any concrete rational function, but complete the overall picture. In the original implementation, they are outline letters, which lie on top of each other and become increasingly finer. For the sake of effect, we also mixed in other fonts. The result is high aesthetic value and versatility.

One of the applications of the corporate design is the food and beverage menu with its lead page featuring a Pantone gold tone, gold clip and wooden board. Stylish and at the same time flexibly updatable in everyday life. The beer mat with a “Cheers” on one side and the figurative mark on the other is also an example of the versatility of the look with its clean lines and plenty of white space, as are the napkins with logo and decorative initial.

Photography

For the photography, we spent half a day in the regular routine of the Gasthaus Kreuz and created an emotional reportage documentary photography, where the target group is up close and personal with the preparation of the food. Natural, warm light and real, beautiful, aesthetic photography, only very subtly post-processed, fits perfectly with the color climate and the look and feel of the corporate design.

Website

We then implement the website in a classic structure with an extended one-pager approach. Visitors are greeted with automatically changing full-format images. For practical reasons and also to support the modern look of the website, we opted to use the reduced wordmark logo variant. Mood images, food impressions and modern portrait photography support the brand image, an online menu and reservation tool are practical everyday tools, and an email newsletter system rounds off the clever online offering.

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Hildebrand Industry

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Leistung:

Corporate Design, Logodesign, Online, Printdesign

Kunde:
Hildebrand Industry AG

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