“Handwerk in Konstanz” (Crafts in Constance) is a free joint market presence of eight crafts businesses in Constance that are known and appreciated in the region for their quality and personality. Together with the participating companies, we developed a campaign for a bus of the Constance public utility company that is well worth seeing. Sympathetic illustrations complement the craftsmen photographed in typical activities and provide a lively overall picture to discover. Both the photo shoot and the illustrations were created in-house. The campaign is rounded off by the accompanying one-pager website www.handwerk-in-konstanz.de. We wish the “Handwerkerbus” a safe journey through the streets of our beautiful city.