Saurer Imagefilm
Saurer is a leading global technology company focusing on machines, components and software for processing fiber and yarn. After the Saurer Group had developed a new visual identity, the worldwide rollout was scheduled for the industry’s largest trade fair in Barcelona. We were allowed to produce the central image video.
In a workshop, together with the clients, we condensed the core messages out of the countless communication contents and developed a concept and a tonality. Dynamic, driving, innovative, self-confident, spiced with a pinch of humor. In doing so, we consistently exploited the possibilities offered by Saurer’s new corporate design: Colors, typography, formal language. Speaking of form language: Saurer works with the dot, the most reduced glyph of the typeface. This is scaled and thus given weight. An ingeniously simple concept that we translated into motion design.
![Saurer_1](https://lgm.info/wp-content/uploads/2019/07/Saurer_1-1.jpg)
![Saurer_2](https://lgm.info/wp-content/uploads/2019/07/Saurer_2.jpg)
![GIF1](https://lgm.info/wp-content/uploads/2019/07/GIF1.gif)
![GIF2](https://lgm.info/wp-content/uploads/2019/07/GIF2-1.gif)
![GIF3](https://lgm.info/wp-content/uploads/2019/07/GIF3.gif)
![GIF4](https://lgm.info/wp-content/uploads/2019/07/GIF4.gif)
Not only did we quote the point in the context of animation, but we also set other contents of the film’s narrative strand, which does completely without a narrator, in motion semantically motivated typographically and graphically. If you look closely, you will find one fine detail after another. Be it letters that quote a typical machine motion sequence or that otherwise behave according to the content. Every movement is motivated, everything in the two-minute film has a reason. For all its attention to detail, the film also thrives on its speed: quick cuts to match the music – to the rhythm of the industry, as it were. The film reflects Saurer as a dynamic company with innovative strength and a focus on the future. Or as it says in the film: Swiss Precision, German Engineering, Chinese Speed.
We really enjoyed this project. LGM – we Love Graphics & Motion.
![Saurer_3](https://lgm.info/wp-content/uploads/2019/07/Saurer_3.jpg)
![GIF5](https://lgm.info/wp-content/uploads/2019/07/GIF5.gif)
![GIF7](https://lgm.info/wp-content/uploads/2019/07/GIF7.gif)