Saurer is a leading global technology company focusing on machines, components and software for processing fiber and yarn. After the Saurer Group had developed a new visual identity, the worldwide rollout was scheduled for the industry’s largest trade fair in Barcelona. We were allowed to produce the central image video.
In a workshop, together with the clients, we condensed the core messages out of the countless communication contents and developed a concept and a tonality. Dynamic, driving, innovative, self-confident, spiced with a pinch of humor. In doing so, we consistently exploited the possibilities offered by Saurer’s new corporate design: Colors, typography, formal language. Speaking of form language: Saurer works with the dot, the most reduced glyph of the typeface. This is scaled and thus given weight. An ingeniously simple concept that we translated into motion design.
Not only did we quote the point in the context of animation, but we also set other contents of the film’s narrative strand, which does completely without a narrator, in motion semantically motivated typographically and graphically. If you look closely, you will find one fine detail after another. Be it letters that quote a typical machine motion sequence or that otherwise behave according to the content. Every movement is motivated, everything in the two-minute film has a reason. For all its attention to detail, the film also thrives on its speed: quick cuts to match the music – to the rhythm of the industry, as it were. The film reflects Saurer as a dynamic company with innovative strength and a focus on the future. Or as it says in the film: Swiss Precision, German Engineering, Chinese Speed.
We really enjoyed this project. LGM – we Love Graphics & Motion.
architekt S Corporate Redesign
Andreas Schumacher from Tettnang is a man of many talents: As an architect, he is the managing director of “teba”, a company that operates in the fields of real estate, residential construction and property management. At the same time, he manages a modern architectural office: architekt S. The external image of this office no longer suited this equally likeable and quality-conscious team, at the latest after the move to new premises. The client’s trust in our creativity enabled us to really start from scratch with the corporate redesign.
In search of a formally clear identification element, we examined the initials A and S and placed them graphically reduced in the context of building: a house, a street, both combined, pseudo-perspectively tilted. The letter S seemed even more important to us than the A, since it stands solitary in the name of the office. Therefore, from the too complex combination of A and S, we detached only the S and discovered the special effect of the “negative space” of this representation, that is, the image that our brain completes when we represent only the “tanks” within the two S-arcs.
The result was a graphic element with the association of a building and the S, which is recognizable at second glance. In combination with the typography, which harmonizes perfectly with this, a modern logo design was created, which is quickly remembered and carries a message: architekt S is the right provider for all those who have high demands on the formal quality of architecture.
Entsorgungsbetriebe Konstanz Infografiken
Wastewater Treatment Plant Trail
The disposal companies of the city of Constance (EBK) take care of waste and water disposal. Dirty water is not simply disposed of, but is first treated in an elaborate process. In order to explain this process to the people of Constance and all other interested parties, there has long been a sewage plant nature trail. We were now allowed to completely redesign it.
EBK – Disposal companies City of Constance
As a warm-up, so to speak, we provided a graphic update of the EBK logo in a preliminary step. We didn’t reinvent the wheel, but identified the one with the greatest graphic potential from the existing variations of the EBK logo and just put the finishing touches on it. This updated logo is much more compatible with our graphical concept for the display boards of the sewage treatment plant nature trail than the previous relief variant would have been.
For the infographics, we developed a reduced basic design based on a deliberately coarse form language and minimally indicated plasticity through light edges or shading. This visual principle runs through all the panels of the educational trail of the sewage treatment plant. Together with the customers, it was also possible to reduce the complexity of the information conveyed. Less is often more. That’s why we also worked on the content level. In combination with a design grid for the panels that neatly separates headings, main and marginal content, the result was a modern look that is fit for the years to come.
Handwerk in Konstanz Kampagne
Handwerk in Konstanz
“Handwerk in Konstanz” (Crafts in Constance) is a free joint market presence of eight crafts businesses in Constance that are known and appreciated in the region for their quality and personality. Together with the participating companies, we developed a campaign for a bus of the Constance public utility company that is well worth seeing. Sympathetic illustrations complement the craftsmen photographed in typical activities and provide a lively overall picture to discover. Both the photo shoot and the illustrations were created in-house. The campaign is rounded off by the accompanying one-pager website www.handwerk-in-konstanz.de. We wish the “Handwerkerbus” a safe journey through the streets of our beautiful city.
Eight craft enterprises from Constance
LGM Corporate Redesign
LGM Corporate Redesign
Lorth Gessler Mittelstaedt, known to clients simply as “LGM”, has been based in Constance as an agency since 1998. While the initial focus was on film production, our portfolio has evolved over the years into a full-fledged advertising agency that offers clients almost everything imaginable in the field of communication, from strategic brand management to corporate design to online and even film. This holistic, cross-media expertise is one of LGM’s competitive advantages.
The high dynamics of performance evolution were also reflected in several redesigns that LGM’s visual identity has undergone over the years. The last adaptation was now about eight years ago and our visual identity no longer represented what our team now sees in us. Therefore, over the course of a year, we afforded ourselves what we also recommend to our customers: Before the redesign, we took an in-depth look at our brand and our values. On the basis of the brand values “modular”, “holistic”, “human” and “balanced”, which we defined together as a team, we finally developed our new visual identity with a dynamic design that, despite many variations, always appears to be from the same mould. The central element is the typogram of the three initials L G M.
We take great pleasure in translating the design into the many different applications. Although we are also at home in the digital world and feel very comfortable there, we do not forget print. And here we have fulfilled a long-cherished wish for the business cards: The finest letterpress printing on two layers of wonderfully soft 300-gram Gmund Cotton Linen Cream, both sides individually pressed and then laminated into a 600-gram statement. The approach of dynamic design was consistently followed through, which is why the typogram of each card is not the same as the other. The result is a number of unique pieces, and not just because of the different names.
Aston Foods Full-Service
Aston Foods designs and builds vacuum cooling systems for commercial and industrial bakeries. The special feature of vacuum cooling is the significantly reduced cooling time for baked goods, which has financial, quantitative and even qualitative advantages. Since the Freshup, the corporate design speaks a clearer and more modern language. Applications such as brochures, the website, but also an image film of the in-house Baking Center are part of the scope of our collaboration, as are people, image and product photography.
One highlight is the image brochure with its unusual cover picture: At first glance, it is all white. Blank. As if the printing had been forgotten. A closer look reveals the partial UV coating, which gives a hint of the logo and the “Cooling Waves”.
The brand essence of Aston Foods, the controlled vacuum, becomes the hook of the image brochure in this surprising way and is thematized in the editorial. What was initially striking because it broke through perceptual habits becomes a clever metaphor at second glance; after all, vacuum is the presence of nothing.
Reisewelt Montfort Corporate Redesign
Reisewelt Montfort – Wanderlust reinvented
Reisewelt Montfort is much more than just a friendly, regional and efficient travel agency. Reisewelt Montfort is an institution in Tettnang. For its twentieth anniversary, Reisewelt reinvented itself: complete renovation of the business premises and a complete redesign of the corporate identity. We were allowed to take over the latter.
The central element of the new look is the logo. The initials of Reisewelt Montfort RM can be found in the signet. Perhaps at first glance, but at the latest at second glance, the vacation-hungry viewer also sees the mountains with a summit flag in this identification element. Or the sea with a sailboat. Or simply the sun beaming over the vacations that can be booked with Jürgen Niedermaier and his team. Even if not every vacation goes to the warmth, the warm color travel orange is chosen in the longing temperature of many holidaymakers.
The corporate design is all about inspiration: the typography is reminiscent of the fold-down display boards at the airport, the dots are reminiscent of the tear-off perforation on airline tickets, but also stand for the journey or the path to the destination. The whole design is modern, clean and simple. The icon world was developed to match and can be used universally. The appearance is rounded off by appealing animations.
cobra computer’s brainware Printdesign
cobra computer’s brainware
cobra computer’s brainware is the provider of an innovative Customer Relationship Management CRM system, which is available in various expansion stages for different target groups. The company, which like us is based in Constance on Lake Constance, commissioned us to fresh up its corporate image. A job in which we were able to use our graphic skills as well as our illustrative skills.
In the course of the corporate redesign, which we started with a brand workshop, we reworked the product logos and developed a graphic concept for all applications based on the small “c”, which has a high recognition value due to the striking geometric logo font. It can be found in graphic areas as well as in diagrams.
To contrast the clean look with something organic, we developed an emotional and creative illustration style that combines wonderfully with the clear form language of the brochure. The illustrations make it possible to completely dispense with the stock-photo aesthetic that is common in brochures of this kind. The second major advantage is that topics can be illustrated in an appealing way that might otherwise appear a little dry. The consistent focus on these design elements results in a beautiful, coherent overall picture.
Blickle Kinderhaus Corporate Design
The real estate market is empty, estate agents can hardly get hold of interesting properties. In these times, individual positioning is particularly important. Inspired by Peter Blickle’s focus on families, we developed the project “Blickle Kinderhaus”. The core of this project is the annual realization of a project that exclusively benefits children. The visible sign is the Kinderhaus-Mobil.
The logo is composed of the figurative sign and the word mark “Blickle Kinderhaus – Ein Projekt von Blickle Immobilien”. The house of the figurative sign is not rectangular. The furniture dances playfully in the basic shape of the house. The color scheme is in the basic colors of the children’s world.
This unconventional way of thinking / shape was also conceived and realized for the Ape.
The converted Vespa “Ape” is not only colorful, but bears surprises: Inside there are complete walk-in houses for the children to assemble themselves. The children can build their own house. The project is promoted through flyers, appearances at children’s festivals and press work. When the Kinderhaus-Mobil is not in use, it is a cost-effective advertising medium for Blickle Immobilien.
The enthusiasm of the children after the first performance showed that the Kinderhaus-Mobil will be a highlight at every children’s festival in the future.