Benedikt Wählisch is an interim manager specializing in supply chain management. He supports his clients through temporary collaboration in change processes. Some companies have to change due to financial difficulties, others realize that they have to adapt to a changing market or changing customer requirements.
At the beginning of our collaboration, however, Benedikt Wählisch first had to make a change. He had decided to become self-employed with his know-how. One day, our managing director Jan Mittelstaedt received a LinkedIn message from Benedikt, who, like Jan, studied business administration at the FH Konstanz and had heard about LGM through the Konstanz BWL alumni association:
“Can your agency provide support with website/logo, communication channels and placement or am I a bit too small for you?”
We hear this question more often and we always answer it the same way: of course, we have several sole proprietors as clients. The decisive factor for a cooperation is not the size of the company, but the understanding of the added value that we can create through our way of designing communication. And this understanding was clearly present in this wonderful collaboration.
Our agency services started with the process of finding a name for the company. The result is the choice of the name that identifies the company as personal as possible and at the same time unambiguous in terms of the central service. The logo design focuses on the initials of this company name, with the capital I “laying down” as a foundation under the W, giving stability to the composition, similar to a foundation. The website derived from this and from the positioning and the usual business stationery round off the appearance.