Ulmer Mode Web & Design
Ulmer Mode – this has nothing to do with the beautiful city of Ulm, but with the Ulmer family from the even more beautiful city of Konstanz. For more than 50 years Ulmer Mode has been an independent and free family business in Konstanz, which we have been allowed to look after holistically for several years. Several names and designs of the various Ulmer Mode stores originate from us. Now we were allowed to redesign and redesign the website, whereby an attractive “by-catch” went into the net.
Retail is change. With this in mind, Christian Ulmer steers his fashion houses, currently Mode Forum, N27 and SOHO LAGO, with professional skill and entrepreneurial flair. In contrast, the “Hosenladen”, the boutique “Elisabeth”, the “Men Shop”, the “Ulmer Modemeile” and the “Mode Galerie” are all things of the past. Even though many a store has come and gone over the decades, the constant has always been the hard-working Ulmer family, starting with Christina and Erwin Ulmer, the parents of the current managing director.
We designed a website for the umbrella brand “Ulmer Mode”, which had not yet made a visual appearance on the market, to serve as a connecting element between the fashion houses. Since there had been no need for a corporate design for this primarily organizational sender, since it was active at most in a B2B context, we had free rein in the design.
We defined various wraps, for example for the appearance of headlines, the use of mouse-over effects, or even the clear and easy-to-filter presentation of brand worlds. We deliberately kept the overall impression monochrome, restrained and with a lot of white space, as the visual identities of the three fashion houses already bring enough color into play.
As a positive side effect of these considerations, a visual framework was finally created that convinced the customer so much that we quickly derived a kind of mini corporate design from it for other applications as well. For example, the brochure introducing the fashion stores now features this overarching design. Sometimes it’s a smart approach to first walk a few meters towards a smaller target before aiming for the big one.
This way of developing a corporate design in a quasi agile manner is possible when there is a deep relationship of trust between client and agency. That is definitely the case here and we are very happy about the collaboration.