Jubiläumsbroschüre Kliniken Schmieder Printdesign
75 years after its founding in 1950, Kliniken Schmieder has six locations in Baden-Württemberg, serves around 14,000 patients a year, and has 2,300 employees. To mark this special milestone, a unique anniversary brochure has been published. We were privileged to design and produce this brochure, along with the accompanying anniversary logo and several illustrations.
Services:
Logo design, illustration, print design
Client:
Kliniken Schmieder
Several professionals were involved in this project. Everything was coordinated by the wonderful and charming PR and communications team at Kliniken Schmieder, led by Markus Stadtmüller. On the editorial side, Kerstin Conz and Regine Weisbrod from Biographie-Werkstatt am See took the lead, while the photography was created by Ulrike Sommer. This collaboration was truly special to us.
We developed a total of four approaches for the anniversary logo. The variant chosen was the one we had given the working title, “Zusammen” (Together). Our guiding principle was: Our promise of quality is only made possible through the collaboration of different people and locations – visualised here through lines, layers and overlaps. The colours suggest the diversity of the staff and their specialisations. The logo features variable arrangements of lines, which indicate adaptation to change and serve as a stabiliser for the brand’s core. In this way, the lines also indirectly represent future viability.
When designing the brochure, it was important for us to create a modern layout that implicitly conveys the expertise and innovative strength of Kliniken Schmieder: clear lines, a bold use of white space, and clean typography with high legibility. The design also features minimalist graphics, a modern approach to typography, and a deliberate visual structuring of the various content segments – partly achieved through the strategic use of gold as a spot colour, both for emphasis and as a background.
We enriched this graphically clean and fresh overall look with hand-drawn illustrations. Used in just the right dosage, they add a human and analogue element to the brochure’s overall impression – providing a warm counterpoint to the technical precision.
