Members benefits campaign Volksbank

Volksbank is more than just a bank. It is locally anchored, nationally networked, committed to its members and democratically organized. This is also how Volksbank Konstanz puts it on its website. The cooperative idea “What one cannot do alone, many can” is even part of the UNESCO cultural heritage. We were allowed to design and implement the member advertising campaign for our Volksbank Konstanz.

Volksbank Konstanz
Volksbank Konstanz Mitgliedermehrwertkampgane Plakat
Volksbank Konstanz Mitgliedermehrwertkampgane Plakat
Volksbank Konstanz Mitgliedermehrwertkampgane Plakat
Volksbank Konstanz Mitgliedermehrwertkampgane Plakat

The campaign’s chain of reasoning, which is based on the nationwide benefits program for members, is coherent: Members have advantages with many providers thanks to their golden BankCard. This is particularly interesting for regional companies, as it is sufficient to pay with the golden Volksbank card to receive the added value. And vice versa, this also creates added value for these regional companies, as it enables them to find and retain customers in the region. And the third winner is the Volksbank, which thus makes membership even more attractive.

To illustrate these benefits, we featured four selected regional partners in the advertising campaign, addressing different segments of the overall target group. From young to old, from sports enthusiasts to nature lovers. In the process, Volksbank’s regional partners became part of the advertising backdrop, whether it was the iconic architecture of the relaxation room at Bodensee-Therme Konstanz, a deer at Allensbach Wildlife and Leisure Park, or the team and even fans of HSG Konstanz. We think: It doesn’t get more regional than this.

similar projects
All projects
Lorth Gessler Mittelstaedt GmbH
Reichenaustr. 36

78467 Konstanz
+49 (0)7531.189550
Facebook | Instagram
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google