laulima – the fully agile competence center for manufacturing technologies
The laulima platform connects companies with manufacturing capacities with companies looking for a manufacturing solution, for example for small series or prototypes. The communication task was to combine an individual name with a fresh and dynamic appearance.
The name laulima results from a multi-stage creative process, the design should put the “connecting” in the foreground. With the semicircles and bridges, this was well achieved. A friendly typography paired with a “you” salutation underline the start-up character of the young brand. The appearance was then applied to print products and website in the next step
At the center of the website are two explanatory films that describe how laulima works and what benefits companies can generate. In the further course, the website will be extended by an extensive database connection.