Are we the only ones who have heard this phrase before? Or is it also the case that you have a whole range of ideas that you think are really good and definitely want to implement, but which you have put on the back burner because you simply never had the time?
What is your challenge? What do you want to use today to get yourself ready for the moment when the beautiful everyday life returns? When, if not now? Together, we can turn this crisis into an opportunity. Later, hopefully, there is not going to be enough time for it again.
Did you have to close your store doors because of Corona? Is the important trade fair in your industry cancelled? Did you have to cancel important customer presentations because of home office? We all face unique challenges during this time. We at LGM can help you with a few of them. We set up an online store for you. We create a virtual alternative to your trade fair stand including a strategy for addressing customers. We develop for you a professional way of online meeting presentation for effective communication also from the home office.
When we talk about the 20s, we’re not thinking about the Roaring Twenties or the Great Depression. We are thinking of a world in which digitization is now really no longer a question, but part of the answer. In which, nevertheless, analog values, emotion, proximity and credibility are and remain of central importance. Is your company ready for these new twenties in terms of design? Or did you want to address this issue anyway? So that your customers perceive you as contemporary and your employees as attractive? Then we are your partner. And now is the right time. Right here, right now.
Or did you want to update some content and refresh the look anyway? Websites are not business cards or digital versions of brochures. They should be the digital image of your company, its offerings as well as its attitude. Sometimes it doesn’t take much to make a website shine in new splendor. A few new ideas and you welcome the virtual visitors with a good feeling again. But the existing website can also be the nucleus for something completely new. For something that shows your way into the future already today. That lives up to its importance in today’s digital world. May we be your partner in this?
Of course, there is no one most direct channel for all senders. But it is quite possible that it is the e-mail newsletter. Our experience: once you’ve set up this channel properly, you won’t want to do without it. And this is also where the key lies: in a strategically, conceptually and design-wise professional e-mail newsletter. With real added value that also stands up to external scrutiny. GDPR-compliant. At eye level with the target group. Consistently from A to Z. That’s the only way to get something out of it. Even if the topic looks trivial at first glance, you’d better put it in professional hands. We are your partner with a holistic view of the task.
The fact is that for most stores, restaurants and other stationary B2C providers, a parallel online store is not profitable. At least if you look at it from a purely economic perspective. But there are several other benefits that an online store can offer. Not only in times of curfews does a clever, straightforward additional online store offer unimagined flexibility. Even in normal times, local and regional suppliers can use it to make local shopping easier for their clientele. Not all products have to be offered online. But a few classics, coupons or even special offer items can be offered via this channel. This combined with a local bike delivery service is a top modern version of “glocalization”. Let us help you set up a store. You can easily take over the maintenance yourself afterwards.
Or maybe you don’t have a social media strategy yet and just post something now and then? People always say that Facebook, Instagram, Xing and the like are free tools for corporate communications. This is a misconception. Social media costs time at the very least. And if you don’t have too much of it, you should also use social media with sense and reason. Does it need it at all? Depends on your goals and your positioning. It is possible that you can completely do without being present on social media. But one thing is certain: Then the party will take place without you. Because if you’re not there, people will still talk about you. If you want to use social media, put the conception in our hands. We create a strategy together with you and derive an editorial plan from it, create the required media and take over the posting with clever tools and integrate social media marketing into your marketing mix.
Content is king – the content of a digital offering determines its success. Enriching a website with content that is valuable for the target group is possible with well-designed tutorials and webinar recordings, even with simple means and little effort. You decide which part of the production you want to do yourself with your team and which you want us to do. You don’t have to know your way around this field. We will accompany you. And you will see: This way, you can quickly achieve presentable results.
Those who think and act for the long term will now find a unique situation in which talent brings greater flexibility than is normally the case. The dramatic changes in the labor market due to COVID-19 also bring opportunities to position oneself as an attractive employer. This requires more than just a recruiting campaign, because an employer brand must be cultivated holistically. With us, you have a partner, but a different one than you might think. Because honest employer marketing requires a sparring partner who will come clean with you. After all, you want to reach one of the most valuable target groups of all: Your own employees and those who are to become them. We look forward to your challenge.
Who is the biggest driver in companies regarding the disitalization of communication processes, CEO or CTO? Neither. The correct answer is COVID-19. Digitization is another job that has been put on the back burner time and again. After all, it went the same way. And personal contact is much better anyway. But suddenly this topic had to be tackled ad hoc. Online meetings, digital forms of presentation, training and tutorials, strategic customer contact with digital processes, and even digital brand management took on a whole new meaning virtually overnight. Digitization has many facets. We are your partner for the analysis, conception and establishment of digitalized processes in strategic communication.