Benedikt Wählisch

Wählisch Interim

Benedikt Wählisch is an interim manager specializing in supply chain management. He supports his clients through temporary collaboration in change processes. Some companies have to change due to financial difficulties, others realize that they have to adapt to a changing market or changing customer requirements.

Services:

Corporate design, logo design, online, photography, naming

Customer:
Benedikt Wählisch

At the beginning of our collaboration, however, Benedikt Wählisch first had to make a change. He had decided to become self-employed with his know-how. One day, our managing director Jan Mittelstaedt received a LinkedIn message from Benedikt, who, like Jan, studied business administration at the FH Konstanz and had heard about LGM through the Konstanz BWL alumni association:

“Can your agency provide support with website/logo, communication channels and placement or am I a bit too small for you?”

We hear this question more often and we always answer it the same way: of course, we have several sole proprietors as clients. The decisive factor for a cooperation is not the size of the company, but the understanding of the added value that we can create through our way of designing communication. And this understanding was clearly present in this wonderful collaboration.

Our agency services started with the process of finding a name for the company. The result is the choice of the name that identifies the company as personal as possible and at the same time unambiguous in terms of the central service. The logo design focuses on the initials of this company name, with the capital I “laying down” as a foundation under the W, giving stability to the composition, similar to a foundation. The website derived from this and from the positioning and the usual business stationery round off the appearance.

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bjk

“Dr. Brunner Jeschke Krellmann Steuerberater Wirtschaftsprüfer Partnerschaft mbB” not only has a long name, but also a long tradition. For more than 70 years, the law firm bjk – the established abbreviation of the name – in Friedrichshafen on Lake Constance is connected to its clients as partners.

Services:

Corporate design, logo design,
print design, branding, online, illustration, photography

Customer:
bjk Friedrichshafen

In today’s competition for the best talent, tax advisor offices also have to stretch themselves very thin. The basis for this is, of course, a functioning corporate culture with appreciation and attractive framework conditions. But that alone is no longer enough to be noticed by the target group – the potential employees. Employer branding – the development and maintenance of an employers’ brand – is the magic word.

We are convinced that this can only be done holistically. In line with this conviction, we helped a friend of bjk’s to significantly increase its attractiveness as an employer to the outside world by rebranding the company in recent years. Since then, there has been no shortage of applications there. On the recommendation of this client, we were also allowed to carry out the rebranding for bjk, in which we used the tool of voluntary employee interviews in addition to a branding workshop.

For the corporate design, we showed the client numerous possible paths and were delighted when the bjk management decided on our favorite design: a fresh and modular logo design that uses the graphically reduced glyphs b, j and k to create a graphic system based on the triangular shape with rounded corners, which – as a quotation, so to speak – plays the brand in a lively way in further applications and has a young and – yes, we can’t get around this word – dynamic look.

Numerous applications show how well this works, first of all the website of course, but also for example the giveaways or even the bjk team merchandise. Our customers love their design so much that they can’t get enough of having modularity cast into applications. We also feel this enthusiasm and we are happy about this brilliant cooperation with our customer from Friedrichshafen, with whom we have much more in common than “just” the lake.

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Linetrack

Linetrack Branding

Linetrack stands for a simple and effective improvement of the process of information exchange in complex value networks. To achieve this, the award-winning startup digitizes process tracking from the start of the project to the end of the project.

Services:

Corporate design, branding,
logo design, print design, online, photography, illustration, motion design

Customer:
Linetrack GmbH

For the stakeholders involved in today’s value networks – also known as supply chains – what our customer Linetrack has invented sounds like a beautiful dream: a cloud-based process tracking platform that all stakeholders in the value network can access in order to jointly track all process progress in the project.

Let’s take a look at today’s reality: The cross-company exchange on the current project status takes place by phone, by mail or via meetings. This information is then archived in more or less clear sheets. On average, employees responsible for projects need about one working day per week for this, and yet they have no planning reliability that would allow them to react early to problems such as delivery bottlenecks.

Linetrack revolutionizes these processes. Through the milestone-based Linetrack modular system, individual projects can be configured and variable areas of responsibility assigned. As a result, all actors with partial responsibility are integrated on the web platform to process their tasks in the designated time frame.

All further details can be read on the website, which we developed together with our clients in the course of the corporate design process. Our services went far beyond communication design, photography, web design and copywriting, as we also advise Linetrack as a sparring partner in the area of branding.

Thank you for the excellent cooperation. We wish you a great start and are looking forward to accompanying you on your way.

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IBH DenkRaum

DenkRaumBodensee – Der Think-Tank für die Region

Dass Edeka Baur nicht nur aus Konstanz, sondern auch aus vielen anderen Orten der Region nicht mehr wegzudenken ist, hat einen Grund. Es ist die Kombination aus Frische, Qualität und Einkaufserlebnis, das die Kunden überzeugt. Das 25-jährige Jubiläum ist eine wunderbare Gelegenheit, dies auf die ganz eigene, bodenständige Art und Weise zu feiern. Wir erhielten den Auftrag, die Jubiläums-Kampagne zu entwickeln.

Leistung:

Illustration, Motion Design

Kunde:
Internationale Bodensee-Hochschule IBH

Bei aller Freude über die erneute Zusammenarbeit mit unseren lieben Nachbarn war uns bewusst: Es ist für die Zielgruppe „nur“ ein weiteres Jubiläum. Klarheit in der Kommunikation und das Finden des Kerns der Botschaft waren daher die obersten Maximen. Wir entwickelten in mehreren Iterationsschleifen ein wertiges Signet und eine emotionale, kraftvolle Farbwelt. Beides kombinierten wir und reicherten es mit einer Textur aus Lebensmittel-Illustrationen an. Als Ergebnis entstanden zwei Umsetzungen: Eine als Button, der in seiner Kreisform eine hohe Kompatibilität zu verschiedenen Anwendungen on- wie offline mitbringt. Und eine zweite als eine Art Qualitätssiegel, das in Vertikalanwendungen wie zum Beispiel Fahnen bestens zur Geltung kommt.

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Maurer Atmos

Maurer-Atmos Middleby GmbH is the global technology partner and one of the leading suppliers in the field of thermal product processing. Or to put it another way: If anyone knows about smoking, cooking, baking, cooling or drying food, it is “Maurer”, as the traditional company is simply known by its customers. Already a few years ago we conceived the campaign “Made with a Maurer” and now we were allowed to be active again.

Services:

Print Design, Online, Fotografie

Client:
Maurer-Atmos Middleby GmbH

Initially, the goal of the project was a corporate redesign. A few iterations later, it was clear that we would not change the existing look. Instead, it became clear that a freshup was the way to go. So the logo remained unchanged, but the rest of the design was unified and modernized. The look is now cleaner, more graphic and, in terms of the image concept, with a clear line: color is brought into play by the Maurer logo, by the Maurer products and by the end products made with them. Otherwise, Maurer remains restrained in the silver-gray machine look.

On the way to the freshup, a whole range of printed matter was created, including two chic brochures. The project was rounded off with a completely new website, which is bilingual and already prepared for other languages. The website is based on a new structure in which the approach to the machines from the customer’s point of view is through the various processes. These processes were redefined, which also runs through the print communication. We developed suitable icons for this. On the website, the processes are teased out via a slider sub-navigation on each page. The entire structure was revised in terms of content and simplified for better userabiity. With this, Maurer is ready to take off for new goals.

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Blickle Relaunch

Peter Blickle is such a versatile expert that, with his skills and holistic view, he could basically work in almost any industry. In terms of education and professional experience, he is also active in a wide field. He uses this versatility as a real estate consultant in a very special way that is extremely rare in this form: as the acquaintance who knows about the subject but does not pursue any personal interest. Once this sharpening of his profile had been successfully accomplished, he needed a new corporate design. We were allowed to implement the relaunch.

Services:

Corporate Design, Logo Design, Print Design, Online, Photography, Illustration

Customer:
Blickle Immobilien GmbH & Co.KG

The purchase or sale of a property is in many cases one of the most important decisions in life. In this market, there are countless companies and individuals who want to help you. No wonder, since the aim is to realize lucrative commissions. It is obvious that a deep relationship of trust does not really want to develop. The interests of the parties involved are too unequal. This is where Peter Blickle comes in. He positions himself as the “acquaintance who really knows his stuff” and carries out valuation and differentiated consulting for real estate purchases or sales in a truly independent manner. Because he by choice does not profit from the resulting business, but settles his services completely transparently on a fee basis. Due to this complete absence of a conflict of interest, the signs are clear from the very beginning: Peter Blickle is a partner at eye level.

Anyone who gets to know Peter Blickle experiences a fascinating mix of likeable, engaging and serious personality. This mix can also be found in the design: playful yet clear illustrations, simple yet with a love of detail, very high-quality printed products produced in the letterpress process on wonderful cotton paper, small golden accents. Everything looks classy but not ostentatious or flashy, but refreshingly friendly and unpretentious. Through the illustrations, we create the local reference with the Lake Constance region and the versatility of the possible themed property: house, apartment or business. The scattered golden windows – the “Ausblickle” – are meant to illustrate that Peter Blickle can be there for many people and many different cases.

A special order for a special person. Thank you, dear Peter.

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empen optik Website-Relaunch

From the point of view of the people in Tettnang and Friedrichshafen, Empen Optik is a genuine “local” company. Because owner Sven Empen is a Tettnang native with heart and soul and has learned the profession of master optician from scratch. For many years, we have had the privilege of accompanying one of Germany’s most innovative opticians in the fields of communication, design and marketing. After almost ten years, a website relaunch was now due.

Services:

Online, Photography

Customers:
empen optik

Already in 2010 we realized the Empen Optik website, which functioned conceptually above average for a long time. This was due to the motto “Content is king”, which we followed by designing a vibrant website with a central, deliberately personal blog. Since then, the online world has changed completely. Whereas back then the mobile Internet was virtually non-existent, today it is the central starting point for most websites and online “social” offerings such as Facebook, Instagram and the like.

The new website builds on the strengths of the old homepage, but reinterprets them. We designed a modern, naturally responsive website with a tidy website structure, a pleasing start page approach and stylish little animations.

In contrast to many other websites, the boss first greets visitors personally. Only then do the striking, promotional topics follow in the form of a banner slider, below which is an area for smaller news items, before the versatile services are then hinted at with individualized icons and teaser texts, inviting visitors to “find out more”.

Following our credo that good websites already tell the whole story in a nutshell on the home page, the sites are briefly introduced below, but also the commitment and the awards are already presented.

We deliberately kept the navigation clear and distributed the menus according to target groups: the most important links in the main menu, on the right a “social bar” for the eye-catching yet non-disruptive promotion of social media channels and for quick links to frequently searched content. And at the very bottom, in the bottom navigation, the mandatory topics.

Overall, the design of the website is now significantly rejuvenated. The Empen green was picked up again as an accent color, but we gave the homepage even more lightness through generous use of white space. The illustration of corporate icons in Empen style was a consistent translation of the well-established corporate design into today’s visual spirit of the time.

During photo shoots of the team and the premises on site, we efficiently gathered the necessary imagery to give the website a balance between graphic, typographic and photographic elements. Once again, it was a wonderful collaboration with one of our longest standing clients. Thank you, dear Sven.

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Ulmer Mode

Ulmer Mode Web & Design

Ulmer Mode – this has nothing to do with the beautiful city of Ulm, but with the Ulmer family from the even more beautiful city of Konstanz. For more than 50 years Ulmer Mode has been an independent and free family business in Konstanz, which we have been allowed to look after holistically for several years. Several names and designs of the various Ulmer Mode stores originate from us. Now we were allowed to redesign and redesign the website, whereby an attractive “by-catch” went into the net.

Services:

Online, Corporate Design,
Logo Design , Print Design

Customer:
Ulmer Mode

Retail is change. With this in mind, Christian Ulmer steers his fashion houses, currently Mode Forum, N27 and SOHO LAGO, with professional skill and entrepreneurial flair. In contrast, the “Hosenladen”, the boutique “Elisabeth”, the “Men Shop”, the “Ulmer Modemeile” and the “Mode Galerie” are all things of the past. Even though many a store has come and gone over the decades, the constant has always been the hard-working Ulmer family, starting with Christina and Erwin Ulmer, the parents of the current managing director.

We designed a website for the umbrella brand “Ulmer Mode”, which had not yet made a visual appearance on the market, to serve as a connecting element between the fashion houses. Since there had been no need for a corporate design for this primarily organizational sender, since it was active at most in a B2B context, we had free rein in the design.

We defined various wraps, for example for the appearance of headlines, the use of mouse-over effects, or even the clear and easy-to-filter presentation of brand worlds. We deliberately kept the overall impression monochrome, restrained and with a lot of white space, as the visual identities of the three fashion houses already bring enough color into play.

BRANCHES

BRAND WORLD

As a positive side effect of these considerations, a visual framework was finally created that convinced the customer so much that we quickly derived a kind of mini corporate design from it for other applications as well. For example, the brochure introducing the fashion stores now features this overarching design. Sometimes it’s a smart approach to first walk a few meters towards a smaller target before aiming for the big one.

This way of developing a corporate design in a quasi agile manner is possible when there is a deep relationship of trust between client and agency. That is definitely the case here and we are very happy about the collaboration.

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s-peers

Als die Firmierung von s-peers entstand, durften wir mit unserem Logodesign-Knowhow zum Branding beitragen. Wir entwickelten aus dem Buchstaben S eine Bildmarke, indem wir ein Signet aus dem Negativraum gestalteten. Die zwei „Swooshes“ ergeben wiederum im Negativraum das S, welches zum Teil der kombinierten Bild-/Wortmarke wird und auch im Corporate Design als wiederkehrendes Gestaltungselement dient. Bei der Definition für die Unternehmensfarbe fiel die Wahl auf ein kräftiges Grün, das zudem auch in farblich reduzierter Form eingesetzt wird.

Leistung:

Branding, Corporate Design, Logodesign, Illustration, Motion Design, Film

Kunde:
s-peers AG

Klassische, zeitlose Geschäftsdrucksachen und eine Recruiting-Kampagne waren die ersten konkreten Anwendungen. Für die Kampagne erstellten wir einen Recruiting-Werbespot, der auf die Positionierung der Arbeitgebermarke als schnelles, junges und agiles Unternehmen einzahlt. Dabei nutzen wir die Metapher des schwerfälligen Dampfers im Gegensetz zum rasanten Rennboot, das einen dynamischen Kreis fährt und in den S-Logo-Swoosh übergeht. Eine Werbeanzeige für die Zeitschrift Bordzeit der Bodensee Schiffsbetriebe (BSB) wurde von dem Werbespotabgeleitet und passte somit thematisch hervorragend zum Medium. Als inhaltsstarke Ergänzung des Werbespots produzierten wir zudem ein Insight-Video, bei dem potenzielle Mitarbeitende den Arbeitsplatz, das Berufsfeld und die Kolleginnen und Kollegen ein wenig kennenlernen können.

Als s-peers dann sein 5-jähriges Jubiläum feierte, wurde dieses unter anderem sympoblisch mit einer Baumpflanzaktion gefeiert. Der Baum sollte metaphorisch für Stärke, Individualität, Wachstum, Ideen, Energie und Nachhaltigkeit stehen. Dieser Baum diente uns auch als konzeptioneller Ansatz für das Jubiläumslogo, denn die Blätter, welche dieses temporäre Logo schmücken, entwickelten wir aus dem Gestaltungselement der Bildmarke des Logos.
Durch einen zarten Farbverlauf des definierten Grüntons und eines helleren Mints wurde das Erscheinungbild weicher und emotionaler. Die Baumgrafik mit der gezeichneten Anmutung des Stamms basiert auf einem Illustrationsstil, welcher auch für ein anderes s-peers Projekt eingesetzt wurde. Die Kombination aus Klarheit der grafischen Gestaltungselemente und der Emotionalität des Illustrationsstils passte optimal zum internen und externen Erscheinungsbild.

Ein besonderer Teil unserer Zusammenarbeit mit s-peers waren die Illustrationen zur bildlichen Darstellung der Digitalisierung bei s-peers. Als Hilfe zum Verständnis und zur Vereinfachung dieses komplexen Themas, wurde durch einen Workshop, Schritt für Schritt dieses Thema metaphorisch und sinnbildlich als kleine Geschichte erarbeitet und dann mit passenden Illustrationen umgesetzt
– diese dient bei Präsentationen und Webinaren zur Vereinfachung des Themas auf einer emotionaler Ebene

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Brightcon Website

Brightcon Website Relaunch

Brightcon is a Swiss company founded in 2008, which specializes in operational and strategic information management and business intelligence.
We have been supporting Brightcon since the development of the corporate design and were now allowed to redesign and realize the website.

Service:

Online

Customer:
Brightcon AG

If you say everything, you say nothing. Following this credo, we developed a super slim and maximally reduced website for our client Brightcon, which is graphically airy and, following the Pareto principle, only deals with those questions to which answers are needed in order to get a first impression and to recognize whether one is part of the target group. All too often, senders of information try to provide as many stakeholders as possible with as much information as possible. With the result that no one is left with anything.

In order to offer a high degree of efficiency in this project, we opted for an illustrative, graphic and typographic visual approach with the abandonment of photography. The corporate color orange, which was much more prominent on the old website, is used more as a highlight color on the new website. By licensing high-quality illustrations, which we combined individually, a fresh, interactive look and feel was created. And by deliberately reducing complexity, we were able to vividly present the content without using empty visual shells.

As a concise visual element, an organic-looking animation of an orange surface in the style of a lava lamp welcomes visitors. This surface is both a symbol for development and for the forecasting process. When scrolling or swiping, subtle parallax effects give the website a very special lightness, subconsciously paying tribute to the brand image of a dynamic, modern company. And the use of a contextual “tag cloud” at the bottom of the home page allowed us to convey the complexity of the wide field Brightcon is thematically on, despite the simplification.