Champagne label design
Until 2024, it was customary for future Rotary International (RI) presidents to proclaim a global theme for their presidency at Rotary International. Since 2025, however, this practice has been toned down, with the presidential theme becoming a message based on the charitable organisation’s strategic goals. For the Constance Hospital Foundation, we designed labels for piccolo sparkling wine bottles based on two annual themes for 2022 and 2024, as a local fundraising tool for the Constance Rotary Clubs.
Services:
graphic design
Customer:
Konstanzer Rotary Clubs
The sparkling wine bottles were part of the Konstanzer Kischtle joint fundraising project, which we also conceived and designed. When designing the labels for the sparkling wine, we drew inspiration from the annual themes of Jennifer Jones (Imagine Rotary) and Stephanie A. Urchick (The Magic of Rotary) for that year. We named the sparkling wine “Imagine” in 2022 and “The Magic” in 2024. However, we developed the concept and design completely independently of the annual motto design. This was due to artistic freedom as well as trademark law aspects. We did the same in 2019 when designing the virtual coffee brand Espresso Perfetto Nuovo (EPN), which is based on Rotary’s largest project, End Polio Now.
Designing beverage labels is a particularly enjoyable aspect of graphic design. We were delighted to be able to let our creativity run wild. The two special editions of Spitalkellerei’s regular Piccolo were sold exclusively as part of the Konstanzer Kischtle, giving several hundred people in the region the chance to enjoy these limited editions.
